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Happiness Foundation provides pro-bono consulting services to non-profit organizations, helping them achieve their full potential. When the organization was founded, Macvaerk was asked to create an identity. The identity was created based on the core values and ideas of the organization. Happiness Foundation was started to encourage people with a different and more holistic approach to business, which led to the visual of a figure with outstretched arms, a welcoming and open expression symbolizing the whole individual. The clear, blue colour supports the gentle lines to convey the seriousness of the organisation.

01. Logo

01. Paperline

02. www.happiness.org